health campaign Jo Stone health campaign Jo Stone

Don’t listen to the Jibber health campaign

A fully integrated health campaign across TV, radio and print from campaign slogan and concept to TV commercial, media relations, marketing material and internal/external communications.

Paul worked with a graphic designer to create the campaign logo and concept then shot, edited and produced the accompanying TV commercial, social media video campaign and produced marketing/promotional material for stakeholders across the Primary Health Network patch.

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product launch Jo Stone product launch Jo Stone

Lifestyle media + PR campaign: product launch

My Kitchen Rules stars Dan and Steph Mulheron have created an innovative new online cookbook that aims to reduce food waste, save people money AND teach some kitchen skills along the way.

Product launch: new cookbook that changes the way you shop and eat. Targeted lifestyle campaign on Australia’s largest parenting related website.

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Crisis Communications webinar

We collaborated with It’s PR Darlings to deliver a “Crisis Communications for a COVID World” webinar in partnership with Medianet, now available as an online course.

The five-part course comes with a checklist + workbook, which provides a best practice framework for organisations - large or small - to develop comprehensive, tailored crisis communications plans.

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family law Evie McDonough family law Evie McDonough

ASX listed Family Law firm business and issues media

Working with ASX listed firm Australian Family Lawyers we have produced stories ranging from business results and new office openings to issues based campaigns.

The coronavirus crisis created a “perfect storm” for relationship problems with social distancing, isolation, lockdowns and working from home adding to financial pressures from job losses and an unstable economy.

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Lack of female football facilities threatens development of next wave of players

The lack of football infrastructure in Victoria is at a crisis point and will not be able to cope with the demand created by the Matildas' successful World Cup campaign, the chief executive of Football Victoria (FV) has warned.

Football Star Academy founder Peter Nikolakopoulos said the lack of female facilities was causing young women to leave the game.

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media relations Evie McDonough media relations Evie McDonough

Women Who Weld: media campaign

Regional promotion of a ground-breaking work program promoting gender diversity in the male dominated manufacturing industry. Two TV news segments, front page newspaper story and multiple online stories.

“Working in a traditionally male-dominated field was an intimidating prospect for a Queensland schoolgirl - before she learned to weld.” Fairfax Online

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Jo Stone Jo Stone

New Whimm.com national column

In our new weekly series Work It Out, employment law expert Christie Toy answers all your curly office questions.

Q: Someone thought it was funny to give me a sex toy as my Secret Santa – I opened it in front of the CEO and was mortified. I know who it was from - what can I do now?

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Jo Stone Jo Stone

Your ‘How To’ video: Make it look professional

Your “How To” video on your website is probably going to be your most watched content so make sure it looks professional. We’re shooting a series of productions for FitGenes Australia promoting the new CarbChoice DNA test as part of an integrated marketing campaign. STAY TUNED!

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Jo Stone Jo Stone

Life insurance braces for Hayne grilling

“The lack of surveillance of the industry by APRA has come at the expense of hardworking Australians,” says Shine Lawyers Superannuation expert Will Barsby. “We are now seeing the human carnage of ill thought out and inappropriate group policies.”

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Jo Stone Jo Stone

CarbChoice launch Weekend Sunrise

“This test can give you more insight into what you should be eating and the correct portions of carbohydrates for your genetic makeup. We know that clients have better compliance with dietary changes in the long term when they feel their meal plan is specific to their individual needs”: Peta Carige, leading Australian and sports dietician.

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