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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Paul and Jo Stone have decades of experience as both real newsroom journalists and corporate communications professionals. Find out what it is like dealing with seasoned experts who actually know what they are doing! We work on all projects Australia-wide and manage teams of industry professionals to deliver on-time and on-budget.</image:caption>
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      <image:title>Who We Are - Jo Stone</image:title>
      <image:caption>Jo Stone Director</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.75</priority>
    <lastmod>2021-10-26</lastmod>
  </url>
  <url>
    <loc>https://www.sticksandstonespr.com.au/media-training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633050582858-43DLLBXX757UUGW5HJLC/Media+Training-1.png</image:loc>
      <image:title>Media Training - Media Training</image:title>
      <image:caption>WITH INDUSTRY EXPERTS With more than 20 years of media experience in front of the cameras and behind the microphones, Jo and Paul Stone can offer media insights like no others. The Sticks &amp; Stones PR media training package is innovative, informative and encouraging. We give you live, on camera experience with a qualified camera operator. Our instant replay facilities allow us to examine your performance and give you immediate tips to improve your presentation. But it’s not just about TV: we’ll also teach you skills that you can use in radio, print and online interviews, plus presentation techniques that work for any public speaking. Why do you need media training? Because the day you need it may come unexpectedly! A crisis never happens when you expect it. Media training and media relations skills should be updated on a regular basis so you are ready to perform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633054368174-825ONRDWVSOL5SE17HQM/Media+Training-2.png</image:loc>
      <image:title>Media Training - Half Day Courses</image:title>
      <image:caption>We start by giving you a media industry overview so you understand the mechanics of news gathering and how to deliver what journalists actually need. You’ll find out how a newsroom works, what makes something newsworthy and how to find a story in your organisation. Our Anatomy of a News Story is an innovative look at how all the elements fit together. We then take you through individual on-camera interviews, reviewing your presentation on immediate playback, working on ways to lift and polish your presentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633665547584-1QJXKQ7N8LIBMLEA0HES/Media+Training-3.png</image:loc>
      <image:title>Media Training - Spit and Polish</image:title>
      <image:caption>Are you a solo operator, CEO or Founder that wants to get some media attention for your business, organisation or cause? Sticks &amp; Stones PR also offer a short course designed just for you! Our 2 hour Spit and Polish short course packs our full service media training program into a personalised one-on-one session. Find out how to look and sound better on camera and deliver what journalists need. Grow your business or promote your cause by coming a thoughtleader in the media. The Spit and Polish short course includes on-camera rehearsals with live feedback, insiders’ tips on how the media operates and a breakdown on what journalists are looking for when they arrive. All of this can be done in our on-site boardroom in Brisbane or we can come to your office! We also like to travel so that office can be anywhere! Email us now for more information and a price list.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633056361626-0DFOAQQZMPK8TGI8XNV9/Text-MediaTraining-4-01.png</image:loc>
      <image:title>Media Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1634678268275-UVI6P4DX7VS9KPDW04BQ/Services_Text.png</image:loc>
      <image:title>Media Training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Media Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Media Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847767761-J2M1HI20BXRQ9XCR0HUD/Large+JPG-Aro+Ha_0387.jpg</image:loc>
      <image:title>Media Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633055287429-KJLSJ6WZQDA4AUAQLEYY/Text-MediaTraining-1.png</image:loc>
      <image:title>Media Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633055810352-NB06QYY20V21UQ9XDI0K/Text-MediaTraining-2.png</image:loc>
      <image:title>Media Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633055869440-GTB7K8XL83EGXH0WRIAT/Text-MediaTraining-3.png</image:loc>
      <image:title>Media Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633056489187-2M46CT2KM3EV13GNCIS9/Background-Media+Training-3.png</image:loc>
      <image:title>Media Training</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633664367238-SPAD21URRGOYBXPSFTJO/Background-Media+Training-1-V2.png</image:loc>
      <image:title>Media Training</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandstonespr.com.au/content-production</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633667514914-IEM78J30ZRCSFG0AM9YH/Content+Production-1.png</image:loc>
      <image:title>Content Production - Content Production</image:title>
      <image:caption>From social media snippets to long form corporate productions; livestream to audio and podcasts; in-house production and presentation - we have your content needs covered.  Our storytelling expertise from decades in television production puts our projects ahead of the pack, and our branding experience ensures a seamless integration into your campaigns. We have in-house producers, editors and voice over experts to help make your production polished and professional.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633675624684-SMMJ37UFZGZELTMK836K/content+production_Text.png</image:loc>
      <image:title>Content Production - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633674907616-FK8AAAWEVN9DYREU386Z/Content+Production-3.png</image:loc>
      <image:title>Content Production - Release Me: VNR +Content</image:title>
      <image:caption>Our “Release Me” service is a video content production package that creates shareable stories, with a high news value PLUS a Video Media Release or Video News Release. It is an innovative way of telling your latest business story in a relevant, relatable, timely and engaging news style format. You receive a 2 minute story, professionally shot, edited and voiced, with your own shareable link on the Release Me TV channel. You can download your story or use the link in your social advertising, on all social platforms from LinkedIn to Instagram and even send in EDMs to your customers or clients. Let us be your virtual newsroom! We can also produce a Video News Release you can use to pitch stories to the media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633669232671-AZT4IIEFAXTRC8WQI2F2/Text-ContentProduction-1.png</image:loc>
      <image:title>Content Production</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633669548573-JEQPENBO3T9E1FNVBCX3/Text-ContentProduction-2.png</image:loc>
      <image:title>Content Production</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633671450621-63FPIE2KU88KJZ22BAP9/Text-ContentProduction-3.png</image:loc>
      <image:title>Content Production</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633671843965-YUS6QXYW2RE507DB7UTQ/Background-Media%2BTraining-1-V2.jpg</image:loc>
      <image:title>Content Production</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1636696965902-EBAA1NW3PPE1ZR4QQI7H/Text-ContentMarketing-4.png</image:loc>
      <image:title>Content Production</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandstonespr.com.au/public-relations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1634634067885-ZDARD16W1WXKA4SDEC7T/PR-1-V2.png</image:loc>
      <image:title>Public Relations - Public Relations</image:title>
      <image:caption>We are your publicity, public relations and communications specialists.  We love creating media campaigns worthy of national coverage. Sticks &amp; Stones PR are industry leaders in media and public relations. Let us dig into your organisation to find your niche media angles that will boost your profile and your bottom line. We’re happy to brainstorm ideas to get you PR ready - check out the Hour Of Power below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1634634583398-HFNJ54ZEXA9WEGNSON9V/PR-1-V3.png</image:loc>
      <image:title>Public Relations - PR Campaigns</image:title>
      <image:caption>Public relations and media relations is often journalism in reverse. We need to re-engineer your desired outcome to bring together all the elements that will create that compelling story the media can’t wait to publish.  At Sticks &amp; Stones PR this is our true passion. We love the buzz of securing a media story as much as the client AND the journalist. We work together as a team, delivering everything from a media release or Video News Release to photography, video content and vital case studies. In 2024 a VNR or Video News Release is a media must have. You own the vision so we can also help you create a mini story (with no copyright) you can use in your advertising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633930893149-5EEQ12QQM3SLMYA6CRT2/Text-PR-1_Text.png</image:loc>
      <image:title>Public Relations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633932912743-ILN9SJ3YEXAGDXCUC5VV/PR-3.png</image:loc>
      <image:title>Public Relations - Hour of Power</image:title>
      <image:caption>Our exclusive PR masterclass sessions with Sticks &amp; Stones PR directors award-winning former journalist Jo Stone and senior reporter/presenter Paul Stone. Let’s brainstorm your business: spend an intensive hour with Jo or Paul to brainstorm anything publicity, PR or media related to your business. Use the hour however you want!  Find out what you would need to do to create a media buzz about your business, how to pitch your idea to a journalist and discover what they will want from you. We can brainstorm ideas for media stories or work on a basic PR strategy for your business. As experienced journalists Jo and Paul can help you nail your business copy! Let’s sit together and write some effective LinkedIn or social media posts. We can work as a team in the hour to help you “tweak” your pre-prepared media release. Only 4 spots available each month - $250 plus GST per session. (NB: We invoice in advance as there is a lot of prep work involved)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1634678621055-WH5F335SJDKW6FUP0VIE/Services_Text.png</image:loc>
      <image:title>Public Relations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633858098050-5VLG16EYJZ8OMOJCD7N6/Text-PR-1.png</image:loc>
      <image:title>Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633858144934-8I27QHROFPYBTS596N62/Text-PR-2.png</image:loc>
      <image:title>Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633858188140-NX40Q5POXI2FG1BJO7J8/Text-PR-3.png</image:loc>
      <image:title>Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1634634160640-MBLE6UDNOEMZ0TQLSE0X/Background-Media%252BTraining-1.jpg</image:loc>
      <image:title>Public Relations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1634678758832-SAISXKMKNXRIAIH3ODEL/Background-Media%25252BTraining-3.jpg</image:loc>
      <image:title>Public Relations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sticksandstonespr.com.au/videonewsrelease</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633667514914-IEM78J30ZRCSFG0AM9YH/Content+Production-1.png</image:loc>
      <image:title>Video News Release - Video News Release</image:title>
      <image:caption>We like to call these “Release Me” packages! We create a Video News Release PLUS a 2 minute news style story about your business, event or product that’s copyright free and can be used by journalists or for your own EDMs, Social Media or advertising. These packages are designed to suit busy, time poor journalists, giving them ultimate flexibility to tell your story by adding your approved video content to their online articles or channels. We use our decades of media experience to create a short newsworthy video with a professional voice over PLUS provide a VNR or Video Media Release that journalists can also re-purpose. Let us be your virtual newsroom! We can create stories for your own channels as well as national media platforms. Check out some of our previous Release Me story packages below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/cca6c073-9c63-47fd-835c-0a7dc4eab2cf/Screen+Shot+2024-09-01+at+7.34.35+pm.jpg</image:loc>
      <image:title>Video News Release - You’ve seen our VNRs!</image:title>
      <image:caption>TV shows, digital journalists and content curators alike love our Release Me media packages, choosing to publish the 2 minute news style video as well as the Video News Release (VNR) or Video Media Release. Already our content has been used for digital support in national stories in leading papers, being viewed thousands of times. (You can see the video pinned to the top of the online story on Helicopter Parenting to the left.) When your story is pitched you can offer this additional video content making it a truly multi-media offering. Our professionally shot Video News Releases (VNR) have also been repurposed for TV bulletins and flagship morning shows. A Release Me story package has even appeared in social media across the country as an advertisement. The best thing is the content and footage - the VNR and the short story package - become yours to own and distribute or repurpose however you like. Our clients also have the opportunity to use the packaged content in their own marketing campaigns, reaching their own audiences with a great story to tell. Take advantage of our ability to amplify your messages with our public relations specialists behind the scenes ready to help.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6139b6a619f0b1209198ca1a/1633675624684-SMMJ37UFZGZELTMK836K/content+production_Text.png</image:loc>
      <image:title>Video News Release - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

