“Clever marketing and branding”
Paul and Jo Stone have spent decades working with brands and businesses from startups to ASX listed companies. The ABC wanted comment on a new business amid debate about its branding.
Public relations specialist Jo Stone from Sticks and Stones PR said it was unfair to call Dr Sakata's fashion label fake.
"They're very upfront about it being a "fictional" sporting club so there's absolutely nothing misleading about the brand or the advertising," she said.
She said it would only take a quick internet search to find out it was a clothing label not a sporting club.
"I think it's actually very clever marketing and branding," she said.